Do you need access to my store?

Not for the QuickScan ($590). We audit what your customers see. For Deep Dive and Sprint, we'll need temporary read-only access to your Shopify admin and analytics.

Is this AI-generated?

No. Tools accelerate our data collection. A human CRO specialist reviews everything, prioritizes by revenue impact, and writes your recommendations. You're paying for judgment, not automation.

What if I don't make money from the changes?

We guarantee clarity and actionability, not magic. You'll know exactly what's broken and how to fix it. Whether you act is up to you.

What do I actually receive?

A Notion board with your prioritized action items, each scored by estimated revenue impact and implementation effort. Plus annotated screenshots, specific code/copy suggestions, and a video walkthrough.

How is this different from PageSpeed Insights?

PageSpeed gives you technical scores. We give you revenue recommendations. We combine UX analysis, behavioral data, technical auditing, AND AI-readiness checks into one prioritized action plan.

What is AI-Readiness and why does it matter?

Search is changing. ChatGPT, Perplexity, and Google AI are answering shopping queries directly. We check if your store is structured so AI can understand and recommend your products. Most agencies ignore this completely.

Can you implement the fixes too?

Yes, that's the Sprint tier ($9,900). It includes the full audit plus 40 hours of developer time to implement the highest-impact fixes. We handle everything.

Your Shopify Store Speed Is Costing You Money: Heres the Math

The Speed-Revenue Equation

This isn't theory. Google's own research shows:

1 second delay → 7% fewer conversions

3 seconds load → 53% of mobile visitors leave

Each 100ms improvement → ~1% more revenue

If your store does $100k/month with a 4-second LCP, fixing speed alone could add $10-15k/month.

How to Check Your Real Speed

Forget the Shopify "speed score" — it's relative to other stores and nearly meaningless.

What actually matters:

Go to PageSpeed Insights

Test your product page (not homepage) on mobile

Look at these three numbers:

- LCP (Largest Contentful Paint) — should be under 2.5s - CLS (Cumulative Layout Shift) — should be under 0.1 - INP (Interaction to Next Paint) — should be under 200ms

The 5 Biggest Speed Killers in Shopify

1. Unoptimized Hero Images

Your product hero image is likely 2-5MB. It should be under 200KB.

Fix: Use WebP format, compress to 80% quality, set explicit width/height to prevent CLS.

2. Too Many Apps Loading in Header

Every app adds JavaScript that blocks rendering. We regularly see stores with 15-20 app scripts loading before the page even appears.

Fix: Audit your apps. Remove anything you're not actively using. For remaining apps, check if they offer "lazy load" options.

3. Render-Blocking CSS

Your theme probably loads its entire stylesheet before showing anything. That's 200-500KB of CSS blocking the first paint.

Fix: Inline critical CSS for above-the-fold content. Defer the rest.

4. Uncompressed Theme JavaScript

Many themes ship 500KB+ of unminified JavaScript. Much of it runs features you don't use (mega-menus, carousels, animations).

Fix: Check if your theme has a "disable unused features" option. Consider switching to a performance-focused theme like Dawn.

5. Third-Party Scripts

Analytics, chat widgets, review apps, retargeting pixels — each adds 50-200ms to your load time.

Fix: Load non-essential scripts after page interaction (scroll, click). Use Google Tag Manager with trigger conditions.

Quick Wins (Under 30 Minutes)

Compress all product images — use TinyPNG or Shopify's built-in image optimization

Remove unused apps — check your app list right now, delete 3 you forgot about

Defer chat widget — load it 5 seconds after page load, not immediately

Enable lazy loading — most modern themes have this setting buried in theme options

Reduce homepage sections — fewer sections = less to render

When Speed Alone Isn't Enough

Speed fixes are the highest-ROI change you can make. But they only help if people are landing on your pages in the first place.

A proper CRO audit looks at speed alongside UX friction, trust signals, and conversion paths — because a fast page that confuses visitors still won't convert.